Water is becoming more complex for industry. Its cost as a component of production is on the rise, and greater regulatory scrutiny continues to expand post-process wastewater treatment. Against a backdrop of growing water scarcity, industrial leaders are focusing more time and energy into leveraging water acquisition and usage to their competitive advantage. The days when access to water was taken for granted are over. In fact, by 2030 global water demand is projected to exceed available water by 40 percent.